Your businesses webpage can be a huge factor in your marketing overall. Now a days, when someone is looking to purchase something or find a service they need, they pull out their phones and search for it. Having a mobile-responsive website with authoritative content and images can mean the difference between a new customer or not. They can't hire you if they can't find you.
Mobile Responsive Design
Google has been quoted saying that 61% of users are unlikely to return to a site that is not optimized to be mobile-friendly and 40% visit a competitor's site instead. As well as the fact, that we have seen sites rank better only after updating to a mobile-friendly site. It’s important that potential customers find you have a great first impression and with more than half of traffic searching on their phone, their first impression needs to be a great looking site that easy to read and navigate on a phone. All of our sites are optimized to be mobile-friendly. If you already have a site that you love, we can rebuild it for you with the same look and feel in a mobile-friendly version.
Keyword Rich Content
Before content is written for a website, it’s important to identify the best keywords that you need to rank for any given product or service. Using SEO tools we can identify the best keywords that have the highest search volume so that we can make the content on any given page have relevant for that keyword. You want the search engines that read your site to see that you have lots of informative content to support the keywords that you want to rank for. Your landing page or home page should be the authority for information regarding the specific keywords that you want to rank for in your area.
Web security is said to be important to keep hackers from accessing sensitive information from you and the visitors of your site. Without a secure site, businesses risk the spread and escalation of malware, attacks on other websites, networks, and other IT infrastructures. But when you are referring to Search engine optimization, a secure website makes your site seem more credible and in result can help its ranking and its ability to convert a visitor into a customer.
Images have more of a story to tell than just what meets the eye. Images have data embedded in them that the search engines read and determine many things from. The name of the image is part of it but there is more. Pictures can also have latitude and longitude information telling the search engines where they were taken as well as what’s called metadata. Image metadata is information pertaining to an image file that is embedded into the file or contained in a separate file that is associated with it. It is an opportunity to describe the image and give details, that include keywords that you want to rank for.